Sandton Central Bench by Gregor Jenkins
The Sandton Central Management District (SCMD), embarked on a forward thinking Arts Programme, engineered to transform the cultural landscape of South Africa's economic hub. Their latest project, the Benchmark Commission, uses urban furniture to redefine contemporary public space and create a welcoming environment in Sandton Central.
This artistic commission of urban furniture sees each bench funded by a corporate in the area with the emphasis on the art and functionality of the piece and not the corporate branding. Each corporate chooses their own artist and the project is managed by Sandton Central. A plaque containing artist information, design descriptions and the sponsor logo is designed as part of each commission, tying all the benches together and enabling branding returns in an appropriate manner.
"The BenchMark Commission Project, developed by the Sandton Central Management District, managed by AAW Art Project Management, and funded by various corporates in the area who help develop the ideas for each bench, will see a series of artistically designed benches installed throughout Sandton Central's public environment. The first two benches, designed by Gregor Jenkins and Shepherd Nduduzo respectively, launched on 18th March 2009, and the response from the public has been astounding," says Cara Reilly, Marketing Manager of the SCMD.
The bench sponsored by the SCMD itself and dreamt up by industrial designer Gregor Jenkins, is a six-seater, metal bench that has found a home on the corner of West Street and Grayston Drive. "With Sandton Central's mantra of 'feel the energy' as an element of the brief, the design revolves around an awareness of energy, kinetics and life. The bench incorporates chemist G. Tyler Miller's description of a sample food chain – Three hundred trout are required to support one man for a year. The trout, in turn must consume 90 000 frogs, which must consume 27 million grasshoppers, which live off 1 000 tons of grass. The concept is fascinating and illustrates that the more advanced the species, the more free energy is required for its survival," explains Jenkins.
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