Lead SA encourages individuals to stand up and accept responsibility for the challenges they face. The Lead SA initiative is a long term project that is set to be rolled out over the next few years. Through the small steps of individuals the nation will improve and prosper.

Rather than feeling helpless, Lead SA encourages people to feel hopeful about their future and play an active part in unlocking the potential of South Africa. It's through the seemingly insignificant actions of others that a nation is built and we will highlight the positive steps people are taking in order to improve the lives of those around them.

Lead SA will also challenge issues and behaviours that undermine this country and hold those in positions of power accountable for their actions.

Your actions have an undeniable impact on those around you. By positively changing your behaviour, you are able to positively change the world you live in. Even your seemingly insignificant behaviour, like smiling at a stranger or not littering, has an effect on people's lives. By choosing to promote the positive and standing up against the negative, you can lead South Africa.

Lead SA will make a concerted effort to change the often negative mindset of individuals into something positive. The initiative will constantly provide a holistic view of the country highlighting not only the bad, but also the good.

Lead SA is about each citizen's ability to make a difference. The time has arrived for all of us to do the right thing in all aspects of life. It is time to take the power into your own hands. It begins with you. Do not bribe; respect the law; blow the whistle on criminals; respect the environment; get to know your neighbours; give back to your community by volunteering your time and talents; play an active part in your family; show national pride; listen to others; spread goodwill and the spirit of ubuntu.

Lead SA will make a difference in all areas by encouraging South Africans to stand up and lead South Africa, for the sake of their families, community, and country.

You can follow Lead SA on Twitter, Facebook and Youtube. The Lead SA website www.leadsa.co.za will also feature ongoing projects and inspirational stories of everyday South Africans who continue to make a difference in their communities.