"The switch-on of the Why Men is one of the most anticipated events in the district. The life-size figures, designed and made by Usha, are sculpted as metal armatures or frames which are then wrapped with LED rope light. We work closely with AAW Art Project Management, the specialist company who manages our Arts Programme, as well as Usha to change the designs annually and ensure that the Why Men are topical and always a new experience. Some of our classics though are brought back every year, including the Passionata figures - two kissing sculptures – as well as the all-time favourite and cheeky Why Man taking a leak on the sidewalk. This year the major theme is undoubtedly soccer, so most of the designs have something to do with our nation's passion for this beautiful game. You've got to see the injured Why Men placed outside Netcare to realise how far we can take the subject and make it fun," says Cara Reilly, marketing manager of the SCMD.